Araku Coffee ☕️

Diwali is a celebration of our rich culture and traditions, where year after year, we celebrate by performing the same rituals with renewed exhilaration and our friends & family, both new and old. One of the biggest rituals around Diwali is this tradition of gifting presents to our near and dear ones. Which is where our two gift packages (in four variants) enter the picture.

The idea here is to create a concoction of different rituals associated with Diwali to make an interesting composition with our gift items in the centre of it all.

We shot this campaign in 2019 for @ArakuCoffeeIn for some Diwali goodness including a coffee mug designed by Norwegian
duo Anderssen & Voll. ☕️

Role

Photography & Lighting

Team

Art Direction & Setting: Sugandha Kharya
Photography & Lighting: Naveed Hussain, Arpit Narain Saxena
Concept: Sheetal Raghav, Anindita Biswas, Sugandha Kharya
Account Management: Anindita Biswas
Photo Editor: Titus Jose

Brand

Araku Coffee