Setu is a supplement-nutrition based brand selling high-quality products using clinically validated ingredients. They understand that health isn’t easy, therefore they make supplements that make sense with a bit of a personal touch.

Our powerhouse behind the identity is a uniquely crafted colour palette. The benefits of each product were visualised as a soft perpetual gradient but the inside was inspired by schematics packaging. Different colours corresponded to different after-effects while adding lightness to an otherwise boring blueprint.

Unique icons were developed to give a distinctive identity to the products, along with the gradients. The icons were kept basic and simple to give an insight into the category while making them customer-friendly.

The newly employed strategy for Setu’s identity and a nuanced play with the colour palette helped Setu get rid of the ‘medicinal’ brand baggage. The packaging helped the brand have a long-lasting visual imprint among their potential consumers, thus standing out not just for their extraordinary benefits but also for the visual appeal.