For Acumen, a strategy-based design agency providing creative solutions, the brand identity was developed to be versatile, contemporary, and minimal.

Drawing inspiration from the qualities of concrete—durability, impact resistance, and foundational strength—the identity embodies these attributes to reflect Acumen's core values.

The overall visual identity is tailored to be cohesive and adaptable across various applications to maintain consistency.

Identity Design | Social Media Design | 3D Design