Adidas Originals: Creators Collective
The iconic three stripes became our core motif, doubling up as windows—eventually also forming the basis of a comprehensive visual system that represents the brand opening its canvas to the people.
Identity System Design | Motion Design | Poster Design
RoleArt Director
TeamCreative Lead: Kunel Gaur, Sharon Borgoyary
Art Direction & Graphic Design: Naveed Hussain
Copy: Prakhar Khandelwal
Motion Design: Vishank Kumar
Account Management: Manasvi Madan, Shruti Aggarwal
BrandAdidas Originals